Battling Internet ADHD: Ten Tips for Writers
We would like to take this moment to thank David Beveridge for contributing this article: Battling Internet ADHD: Ten Tips for Writers. Anyone that contributes is a welcome addition to WritingAndYou101.com!Write for a reasonGet to the point. One of the basic references for Web design is Steve Krug's, Don't Make Me Think. My book for Web writers (not yet available in stores) will be called, Don't Make Me Yawn. The Great Democracy that is the Web has spawned far more spam and yammer than thoughtful prose. Don't fall in love with your own voice.
Make sure every word supports the message.Write for "scanners" The five-second rule applies, only make it shorter.Visitors look at a Web page, then they read it. Think of your page as the cover of a magazine. A visitor will first absorb the total picture, then kick into reading mode and skip tra-la from headline to headline until they find, a) what they're looking for, or, b) something better. Don't lose the scanners with deathless prose.Get engagedLively writing will draw visitors to your message. I know you're trying to be precise.
I know you're trying to be complete. I know you need to get the whole message across. I know. Believe me. I'm reading it and trying to...zzzz.CompartmentalizeGive long content a good home.Okay, sometimes content gets long.
Sometimes it is supposed to be long. Sometimes it even has to be long. Understood. When that is the case, tease it up front, and put the long content where the long content goes. People who want to read it will follow the trail, and the rest of us will be spared.Above the foldSorry, guys, page length matters.Newspaper page, Web site, or on the street, real estate is real estate.
And in real estate, location rules. If I have to scroll down the page to find your content, I know it's not the good stuff, because you told me so. Most of the time, I won't even bother. So keep your key messages Top, Center.Grammar kind of countsComplete thoughts...less important...key words...phrases. Just kidding, ha ha.
.......Continue reading this and more of David Beveridge's articles by following the link(s) below:
David Beveridge is a Project Manager for Brook Group. For more articles by this author, visit http://www.usabilityandbranding.com. For more information about Brook Group, visit http://www.brookgroup.com.info@brookgroup.com
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